I had the pleasure of speaking to Rachna Jain. Rachna is an online marketing expert with a background in psychology who started working online by marketing her psychology business. Overtime she built up her online presence and eventually transitioned into helping clients with online marketing.

Rachna discusses the importance of tailoring the work that you do online to you as an individual. Their has been a continual increase in the amount of people that are online. Currently many of the major niches like personal finance, fitness, etc. have large sits that are dominating them. Rachna said that there are only so many people that a website can create interest around.

Once a site reaches a certain size as it continues to grow over time it experiences a decrease in the amount of involvement in the community members. This is because many individual visitors to this site may be interested about the information that the site is offering but they cannot specifically relate to the individual creator of the content or exactly the message that they are writing.

In 2019 there is still a great opportunity to be able to become a thought leader for a specific tribe by niching down. This can be done by moving down from the broad categories of personal finance, entrepreneurship, food, health, etc. and focusing in on subjects such as baking. Doing this will allow businesses to be relatable to a more select group of individuals. Also by niching down from broad subjects to specific subjects firms can promote to more important customers.

Also it is possible to differentiate your business based upon who you are and have been. A good example of this is Rachna’s experience in Psychology has allowed her to be able to obtain doctor’s and psychologists as clients. This is because Rachna’s clients are able to relate to Rachna’s past as a psychologist.

If  you want to find out more about starting an online business or marketing you can reach out to Rachna here.

Podcast: Play in new window | Download