I had the pleasure of speaking to Nicki Krawczyk. Nikki has extensive experience as a copywriter with 15 years of professional years of experience as a copywriter. Nikki worked for prestigious brands like Reebok, Keurig, etc. Copywriting is a way to be able to market using the written word, a good example many people are familiar with is Mad Men. There are many other great examples of copywriting in every day life. Everyone receives them in the mail as a form of advertisement. Copywriting isn’t solely limited to what is printed, there is a huge and growing demand for copywriters online.

Copywriting is important because it allows you to be able to increase the amount of sales that you can make as a business owner. Also it allows you to differentiate yourself versus the competition by increasing interest in what you are selling. During the conversation that I had with Nicki we discussed the importance of copywriting and when you should transition out of being your own copywriter. As a business owner when you initially start out your budget will be small and you won’t be able to afford to spend money hiring or outsourcing some copywriting jobs. You can learn how to do this quickly with websites like Nicki’s filthy rich writer.

Eventually you’ll become so busy that you will be constrained by the amount of time that you are working. When you reach this point you should start to outsource some of the work to a professional copywriter. The cost that you pay initially should provide much greater return than what you initially spent.

If you want to find out more about copywriting or more about Nicki Krawczyk then you can go to filthyrichwriter.com.

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